Demographics & Trends

Demographics & Trends

U.S. Running Trends

  • Females accounted for 10.7 million finishers nationwide and represent 57% from event fields. Males in 2014 represented over 8 million finishers in U.S. races
  • There were 18,750,000 finishers in U.S. running events
  • Total number of U.S. running events reached 28,000
  • The 25 to 44 year old age group is the sweet spot for running, accounting for half of the finishers
  • The half-marathon continues to grow with an annual increase of 4% finishers (2,046,000) with a 61% female participation
  • In 2014, the 5k maintained the #1 position of all race distances with 8.3 million finishers, claiming 44% of all finishers, while the half-marathon held the #2 position with 11% and 10k with 7%.

Source: USA Running

 

Runner Demographics

  • Today's core runners are highly educated with 75.8% having earned a college diploma (overall U.S. adults - 30.4%)
  • 73.3% report a household income of more than $75,000 (U.S. median household income is $52,700)
  • Core runners are active participants who train year-round and report running/jogging an average of 208 days and logging nearly 1,165 miles per year
  • Core runners are motivated to run in order to stay in shape (77.3%), stay healthy (76.1%), relieve stress (61.9%) and have fun (61.7%)

Source: USA Running

 

Resident Market Demographics


Population (1 hour drive time)

  • 0 to 15 miles - 256,300
  • 16 to 30 minute drive time - 833,800
  • 31 to 60 minute drive time - 4.7 million

Income

  • 45% of the 2.18 million households in the Resident Market Area have an annual household income of $75,000

Education

  • The region has a very well educated workforce with 53.2% of the population in possession of a bachelor's degree or higher
     

Source: ConsultEcon Inc, 495 Partnership, Metro-West Economic Research Center